Microsoft, Nvidia, and Salesforce Adopt Trump’s Super Intelligence Terminology
Top tech CEOs are replacing the term artificial intelligence with super intelligence to align with the White House executive order.
Key points
- Microsoft CEO Satya Nadella now refers to the technology as super intelligence in public statements.
- Salesforce renamed AIForce to SIForce following the administration's directive.
- Nvidia CEO Jensen Huang included super intelligence research in a new billion-dollar commitment.
Microsoft Chief Executive Officer Satya Nadella has adopted the term super intelligence to describe artificial intelligence technology. This shift follows an executive order by President Donald Trump requiring federal agencies to use the new terminology. The move marks the latest instance of major Silicon Valley leaders aligning their public messaging with the current administration.
Nadella used the term repeatedly in a recent post discussing the need for an emergency brake on AI development. He joined other prominent executives who have already capitulated to the rebranding effort. The White House declared that using the term artificial intelligence instead of super intelligence makes one an enemy. This directive was announced during an AI summit attended by several major technology CEOs.
Executive Alignment and Rebranding
Several high-profile technology leaders have already changed their terminology to comply with the presidential directive. Elon Musk announced that SpaceXAI would be renamed SpaceXSI shortly after the announcement. Salesforce CEO Marc Benioff followed suit by renaming AIForce to SIForce. These changes occurred within hours of Trump’s declaration regarding the preferred terminology.
Nvidia CEO Jensen Huang also aligned his company’s messaging with the new standard. Huang attended the summit where the executive order was announced and stated that the dangers of AI are overblown. Nvidia declared a commitment of one billion dollars to scientific advancement. This funding specifically includes research into super intelligence, reflecting the company’s adoption of the new label.
Industry Context and Summit Attendance
The recent shift in terminology reflects a broader pattern of Silicon Valley ingratiation with the Trump administration. During his second term, technology leaders have sought a more cooperative relationship after a contentious first term. The AI summit served as a gathering point for this alignment, with attendees including Mark Zuckerberg, Sundar Pichai, and Jeff Bezos. Other notable attendees included Dario Amodei and Elon Musk.
The White House position frames the terminology change as a matter of accuracy and loyalty. Trump stated that the term super intelligence is highly accepted and more accurate than artificial intelligence. By contrast, he labeled anyone using the older term as an enemy. This stark framing has prompted rapid compliance from companies with significant government interactions.
What should you do?
Security and technology professionals should monitor internal communications for shifts in terminology that may signal policy changes. Organizations should review vendor contracts and product documentation for updated naming conventions. Tracking these changes helps ensure that security policies and incident response plans remain aligned with current industry standards. Teams should also watch for any regulatory implications stemming from the new executive order.
What to do and how to stay safe: Microsoft
- Audit internal documentation to identify instances where terminology may need updating to match vendor changes.
- Monitor official announcements from major technology vendors for further rebranding or policy shifts.
- Review compliance requirements to ensure alignment with any new federal directives on technology labeling.
- Update incident response playbooks to reflect current vendor naming conventions for accurate reporting.
Step-by-step guide: Prompt Injection Warning Signs: How to Spot AI Manipulation
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
Which technology companies have adopted the term super intelligence?
Microsoft, Salesforce, Nvidia, and SpaceX have all adopted the term super intelligence following the White House directive.
Why is the White House requiring this terminology change?
President Trump declared that super intelligence is a more accurate term and labeled those using artificial intelligence as enemies.
Did any specific products get renamed?
Yes, Salesforce renamed AIForce to SIForce, and Elon Musk announced that SpaceXAI would become SpaceXSI.
