Apple Watch Ultra 4 Price Drops $99 to Record Low of $700
The latest Apple Watch Ultra model has seen its price slashed to a new low shortly after launch, offering significant savings on the black titanium variant.

Key points
- The Apple Watch Ultra 4 is now priced at $700, a $99 discount from its original cost.
- This represents the lowest recorded price for the device since it went on sale a few weeks ago.
- The Apple Watch Ultra 3 is also discounted, available for $649 with similar feature sets.
Apple has reduced the price of the Apple Watch Ultra 4 by $99, bringing the cost of the black titanium model with a burgundy trail loop down to $700. According to CNET, this marks the lowest price ever recorded for this specific model, which has only been available for purchase for a few weeks. The discount applies to specific color and band combinations, and buyers are advised that these prices can fluctuate rapidly.
The $700 price point applies specifically to the black titanium casing paired with the burgundy trail loop. Shoppers should verify their preferred aesthetic options before ordering, as pricing varies by configuration and is subject to sudden changes. This immediate reduction in cost occurs shortly after the device entered the market, suggesting aggressive pricing strategies for the latest wearable hardware from the tech giant.
Device Specifications and Features
The Apple Watch Ultra 4 features a large 49mm display, designed to improve readability during active use. The increased physical size allows for a larger battery, which the manufacturer states provides over two days of life on a single charge. This extended battery life is intended to support extended activities such as camping or continuous health tracking, including sleep monitoring and daily activity logs, without requiring frequent recharging.
Key hardware upgrades in this model include integrated Siri AI capabilities and enhanced heart rate sensors that capture measurements more frequently than previous iterations. The device also includes built-in cellular connectivity, enabling users to operate the watch independently of an iPhone. These features position the Ultra 4 as a premium standalone device for users who require robust health monitoring and communication capabilities away from their primary smartphone.
Alternative Options and Pricing
For consumers seeking a lower entry price, the Apple Watch Ultra 3 remains available at a discounted rate of $649. According to the report, the Ultra 3 offers many of the same features as the newer Ultra 4, making it a viable alternative for budget-conscious buyers. Available configurations for the Ultra 3 include black titanium with a black Alpine loop or a black ocean band.
Prices for both the Ultra 3 and Ultra 4 are subject to change, and CNET notes that fluctuations can occur at any time. Buyers interested in either model should check current inventory and pricing options before finalizing their order. The availability of the older Ultra 3 at a reduced price provides a competitive alternative while the newer Ultra 4 sees its own immediate price correction in the market.
What should you do?
Consumers interested in purchasing an Apple Watch should compare the current discounted prices of the Ultra 3 and Ultra 4 to determine the best value for their specific needs. Because pricing fluctuates rapidly, shoppers should monitor listings closely and verify the exact color and band combinations before completing a transaction. It is also advisable to check return policies in case prices drop further shortly after purchase.
What to do and how to stay safe: Apple
- Verify the specific color and band combination before purchasing, as prices vary by configuration.
- Monitor pricing trends for the Apple Watch Ultra 3 and Ultra 4, as discounts can change rapidly.
- Compare the feature sets of the Ultra 3 and Ultra 4 to determine if the older model meets your needs.
- Check current inventory levels, as high-demand configurations may sell out quickly during price drops.
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
What is the current lowest price for the Apple Watch Ultra 4?
The Apple Watch Ultra 4 is currently priced at $700, which is a $99 discount from its original launch price.
Which specific model configuration is priced at $700?
The $700 price applies to the black titanium model with the burgundy trail loop.
Is the Apple Watch Ultra 3 also on sale?
Yes, the Apple Watch Ultra 3 is available for $649, offering many of the same features as the Ultra 4.


