Apple Uses iPad Pro and iPhone 18 Pro Max for Turkey Fashion Show
Apple highlights how an iPad Pro and iPhone 18 Pro Max supported the design and filming of a Turkish fashion show, showcasing professional creative workflows.
Key points
- iPad Pro and Apple Pencil Pro were used to design custom hot-air balloons for the show.
- iPhone 18 Pro Max devices were carried by drones to capture aerial footage of the event.
- MacBook Pro with M4 Max was used on-site for synchronizing and reviewing video feeds.
Apple shared a behind-the-scenes look at a fashion show in Turkey that utilized its latest professional hardware for both design and filming, according to 9to5Mac. The event, titled “From Earth to Sky,” was created by German-born designer Bünyamin Aydın to mark the 15th anniversary of Turkish fashion brand Les Benjamins. This report follows Apple’s recent publication of repair costs for its new folding iPhone, as Threat Times noted on October 15.
Aydın relied heavily on the iPad Pro and Apple Pencil Pro during the creative process for this specific project. He used the Freeform app to organize photographs, fabric references, and early designs into mood boards that he could share with his team. Procreate played a central role in the visual development, specifically for designing the three custom-built hot-air balloons that were featured in the show.
Design and Production Workflow
The designer values the flexibility of the iPad Pro because his creative work seldom takes place behind a desk. He cited the device’s thin, light form factor and battery life, which can last up to two days, as key benefits for his mobile workflow. Aydın described the tablet as an ultimate workstation on the go that provides him with freedom, according to the outlet’s report.
French filmmaker Neels Castillon used the iPhone 18 Pro Max to capture the fashion show, including footage shot with custom-built drones. Each of these drones carried two iPhones to record the event from various angles. As feeds from the whirling drones came into Castillon’s production control center, the synchronization process began right there on location.
Hardware in the Field
Castillon reviewed footage and made selections on a MacBook Pro equipped with the M4 Max chip. The source material indicates that the device’s nano-texture display helped reduce glare from the sun overhead during this on-site review process. Apple’s Newsroom highlighted this project to illustrate the practical applications of its advanced hardware and software features for professional creative workflows.
Who is affected
This announcement is primarily relevant to creative professionals and media production teams who use Apple’s ecosystem for high-end design and filming. The report serves as a promotional showcase for the technical capabilities of the current product lineup, including the iPad Pro, iPhone 18 Pro Max, and MacBook Pro. It demonstrates how these devices can integrate into complex, multi-step production environments.
What should you do
Creative professionals should evaluate whether their current hardware supports the specific workflow requirements of their projects, such as battery life and display quality in outdoor conditions. Teams using multiple recording devices should verify their synchronization capabilities before committing to a production setup. Users should monitor official channels for detailed technical specifications regarding drone compatibility and data transfer speeds.
What to do and how to stay safe: Apple
- Review the battery life requirements of your mobile design tools to ensure they support extended off-site work sessions.
- Test the synchronization workflow between multiple recording devices and your editing station before starting a project.
- Consider the display characteristics of your editing hardware, particularly if you work in high-glare environments like outdoor events.
- Monitor official vendor documentation for updates on app compatibility and hardware integration features for professional creative tools.
Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
Which Apple devices were used in the “From Earth to Sky” fashion show?
The project utilized an iPad Pro, Apple Pencil Pro, iPhone 18 Pro Max, and MacBook Pro with M4 Max, according to 9to5Mac.
How were the iPhones used during the filming of the show?
Custom-built drones carried two iPhones each to capture footage, which was then synchronized on-site, the report states.
What apps did the designer use on the iPad Pro?
Bünyamin Aydın used Freeform for organizing mood boards and Procreate for designing the custom hot-air balloons, according to the source.
