Amazon to hire over 300,000 US workers for holiday season, up 20% from 2025

Amazon.com Inc. intends to recruit more than 300,000 employees in the United States for the upcoming holiday shopping period. According to a report by Bloomberg, this hiring initiative includes seasonal, part-time, and full-time roles, reflecting a substantial expansion of the company's operational capacity ahead of peak demand.

The planned recruitment drive marks a 20% increase in headcount compared to the figures from 2025. Spencer Soper of Bloomberg noted that the company is preparing for heightened activity during the critical retail window. This growth strategy suggests Amazon anticipates continued strong consumer engagement and logistical throughput requirements during the festive months.

Operational Context and Compensation

The average compensation for these newly hired workers is reported to be $20 per hour. This wage structure applies across the various employment categories, including temporary seasonal staff and permanent full-time positions. The financial commitment indicates a focus on attracting a large volume of applicants in a competitive labor market.

By increasing its workforce by one-fifth from the previous year's baseline, Amazon is scaling its logistics and fulfillment operations. The decision to hire at this magnitude underscores the importance of the holiday quarter for the retailer's annual revenue and operational metrics.

Impact on Labor Markets

The expansion affects thousands of potential employees across the US who are seeking seasonal or permanent work. The mix of full-time and part-time roles provides varied opportunities for different types of workers. This influx of jobs may influence local labor dynamics in regions where Amazon operates major fulfillment centers and distribution hubs.

Professionals in the security and technology sectors should note the scale of this operational shift. Large-scale hiring events can introduce new variables in identity management and access control for corporate environments, although the source material focuses primarily on the volume and compensation of the hires rather than security implications.

What should you do?

Security and technology professionals should monitor announcements from major tech firms regarding workforce changes, as these can signal shifts in operational security postures. Organizations should review their own hiring protocols to ensure that identity verification processes remain robust during periods of rapid staff expansion.

What to do and how to stay safe: Amazon

• Review internal identity and access management policies to ensure they can handle sudden increases in user accounts during peak hiring periods.
• Verify that onboarding procedures include strict background checks and security awareness training for all new hires, regardless of employment type.
• Monitor vendor communications for any updates on how large-scale operational changes might affect service availability or security commitments.
• Ensure that physical and digital security controls at facilities are scaled appropriately to accommodate a larger workforce without compromising safety protocols.

Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords

General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

How many workers is Amazon hiring for the holiday season?

Amazon plans to hire more than 300,000 workers in the US for seasonal, part-time, and full-time roles.

How does this compare to the previous year?

The hiring target is up 20% from the workforce levels recorded in 2025.

What is the average pay for these positions?

The average pay rate for these roles is $20 per hour.