Pew Survey: 20% of US Adults Now Regularly Get News on TikTok

A new survey from the Pew Research Center reveals that 20% of US adults now regularly consume news on TikTok. This figure represents a significant increase from 2020, when only 3% of adults reported using the short-form video platform for news purposes. The data highlights a shift in how some Americans access information.

The platform, primarily known for short-form video sharing, has become a common place for many people to get news. According to the report by Techmeme citing Katerina Eva Matsa at Pew Research Center, this growth indicates a change in media habits. Users are turning to social media platforms for news updates alongside traditional sources.

Demographic Shifts in News Consumption

The study identifies distinct patterns across different age groups regarding news consumption on TikTok. Younger adults show the highest engagement, with 39% of those aged 18 to 29 regularly using the app for news. This is followed by 25% of adults aged 30 to 49 who also report regular news consumption. These figures show varying levels of adoption across age demographics.

Platform Evolution and User Behavior

TikTok’s role has expanded beyond casual video sharing to include news delivery. The platform allows for the dissemination of current events, attracting a wide audience. This evolution reflects user preference for integrated social and informational experiences. The rise in news consumption shows the platform's growing utility for information seekers.

What should you do?

Security and technology professionals should monitor how social media platforms handle news content. Understanding these trends helps in assessing information security risks and user behavior. Organizations can use this data to tailor their communication strategies and ensure accurate information reaches diverse audiences.

What to do and how to stay safe: TikTok

• Monitor social media trends to understand how news consumption patterns are evolving among different demographic groups.
• Evaluate the accuracy and reliability of news sources shared on short-form video platforms within your organization.
• Develop strategies to communicate effectively with younger audiences who prefer social media for news updates.
• Stay informed about platform changes that may impact how information is disseminated and consumed by users.

Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords

General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

How has TikTok news consumption changed since 2020?

It has increased from 3% of US adults in 2020 to 20% regularly consuming news on the platform today.

Which age group uses TikTok most for news?

Adults aged 18 to 29 lead the trend, with 39% regularly using TikTok for news consumption.

What percentage of adults aged 30-49 use TikTok for news?

25% of adults aged 30 to 49 report regularly consuming news on TikTok according to the survey.