LinkedIn Tests Network Feed, Digital Cards, and In-Stream Ads for Creators

Microsoft-owned LinkedIn is trialing tools to help users monetize content and manage professional connections more effectively.

Threat Times Systems DeskOctober 16, 20262 min read

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Key points

A new Network feed for existing contacts is being tested in the US, UK, India, and Australia.
Digital business cards will integrate with mobile wallets for easier access at networking events.
In-Stream Ads are being trialed with select US creators to provide additional monetization options.

LinkedIn is launching a suite of new tools designed to help professionals strengthen relationships and generate income, according to a report by TechRadar. The Microsoft-owned platform is addressing trends where more users are starting side hustles or holding multiple job positions. These updates aim to help users discover opportunities and grow their audiences.

The platform notes that the number of founders on its site has risen by 70 percent since 2019. Additionally, the number of members reporting more than one job position has increased by 26 percent during the same period. LinkedIn states these changes are intended to help users turn professional relationships into real opportunities for growth and earnings.

New Features and Testing Markets

LinkedIn is testing a separate Network feed that displays posts from existing connections rather than the broader main feed. This feature is currently available in the US, UK, India, and Australia. The company aims to give users better visibility into what their current contacts are saying and doing. There is no confirmed timeline for a broader global rollout or general availability of this specific feed.

The platform is also integrating digital business cards into the app with support for mobile wallet applications. This feature allows for quick access to contact information, which LinkedIn suggests could be useful for conferences and meetings. Plans for a global rollout of the digital business card feature are scheduled for the coming months.

Monetization and Creator Tools

Creators on LinkedIn are gaining access to a new dashboard to manage content and track important statistics. This tool is part of a broader effort to help users generate more income from their professional presence. The platform is also introducing In-Stream Ads, which will allow for additional monetization options within video content.

In-Stream Ads are currently being tested with select partners in the US, including specific creators and advertisers. This trial is limited to the United States at this time. LinkedIn summarized that the goal is to help users get discovered and create new ways to earn while building their professional brand.

What should you do?

Professionals using LinkedIn should monitor their settings to see if they are included in the new Network feed tests. Users in the US, UK, India, and Australia may notice changes to their feed layout. Those interested in monetization should watch for invitations to the In-Stream Ads program.

What to do and how to stay safe: LinkedIn

Check your LinkedIn app for updates regarding the new Network feed if you are in a test market.
Review your mobile wallet settings to prepare for the integration of digital business cards.
Monitor your creator dashboard for new statistics and monetization options as they roll out.
Keep an eye on official announcements for global availability dates for these new features.

Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords

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