JustWatch launches its own streaming service with free and paid tiers

JustWatch, widely known as a search engine for locating content on platforms like Netflix and Disney Plus, launched its own streaming service named JustWatch TV today. The company previously announced plans to introduce this direct-to-consumer offering last month, marking a significant shift from its role as a third-party guide to becoming a content provider itself.

The new platform integrates directly into JustWatch’s existing mobile applications and website, allowing users to transition from searching for titles to watching them within the same interface. According to The Verge, the service is currently live in 12 markets, which include the United States, Canada, France, Italy, Australia, and the United Kingdom, providing immediate access for a broad international audience.

Service Tiers and Content Partners

JustWatch TV operates through three distinct consumption models, catering to different user preferences and budgets. The entry-level JustWatch TV Free tier provides a curated selection of titles supported by advertisements, allowing users to access content without any financial commitment. This model leverages the company’s existing user base to drive engagement through ad-supported viewing.

For users seeking an uninterrupted experience, the JustWatch TV Plus subscription costs $3.99 per month. This paid tier removes advertisements and grants access to over 300 titles, alongside exclusive application features such as the ability to hide disliked shows or mark content as already watched. The company also offers a one-time lifetime subscription option priced at $49.99, providing long-term access to these premium features.

Regional Availability and Rental Options

A third option, the JustWatch TV Store, allows users to rent recent and popular movies. However, this rental service has a more restricted initial launch, available only in the US, UK, Ireland, Australia, and New Zealand. This limited rollout suggests a phased approach to monetizing higher-value content before expanding the rental infrastructure to other supported regions.

Content for the platform is sourced from 30 global partners, including major studios and distributors such as Bleecker Street, Cineverse, Fremantle, New Regency, and Paramount. The partnership structure allows JustWatch to aggregate a diverse library of films and television shows, distinguishing its offering from single-studio streaming services that rely on proprietary content libraries.

Strategic Implications for Data Collection

The pricing strategy, particularly the lifetime subscription, reflects a broader business calculation regarding user data. According to TechCrunch, JustWatch believes the value of the data it collects from user viewing habits will justify the lifetime subscription cost, even if the price of licensing content increases over time. This suggests that data analytics remains a core revenue driver alongside subscription fees and advertising income.

What should you do?

Users who currently use JustWatch solely as a search tool may find value in testing the free tier to see if the curated library meets their entertainment needs. Those interested in the paid tiers should verify the specific content availability in their region, as the rental store is not yet available in all 12 supported markets.

What to do and how to stay safe: JustWatch

• Check the JustWatch mobile app or website to see if the new streaming feature is active in your specific country.
• Review the free tier content library to determine if the available titles match your viewing preferences before committing to a paid plan.
• Compare the $3.99 monthly cost against other streaming services to assess the value of the ad-free experience and exclusive app features.
• Monitor announcements regarding the expansion of the rental store if you are located in a region where it is not yet available.

Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords

General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

Is JustWatch TV available worldwide?

No, the service is currently available in 12 markets, including the US, Canada, France, Italy, Australia, and the UK.

How much does the paid subscription cost?

JustWatch TV Plus costs $3.99 per month, or a one-time payment of $49.99 for a lifetime subscription.

Can I rent movies on JustWatch TV?

Yes, but the rental store is initially only available in the US, UK, Ireland, Australia, and New Zealand.