G2A.COM Data Shows Antivirus Sales Surge 35% Year-Over-Year
Security software orders on the digital marketplace grew faster than VPNs, reaching 43% of all cybersecurity purchases in October 2026.
Key points
- Antivirus and security software orders on G2A.COM rose 35% year-on-year.
- Security tools now account for 43% of cybersecurity purchases on the platform.
- Overall cybersecurity product orders increased by 24% during the same period.
G2A.COM reported a 35% year-on-year increase in antivirus and security software orders in October 2026, according to data released by the digital marketplace. This surge indicates that buyers are prioritizing device protection over virtual private network services, marking a distinct shift in consumer cybersecurity spending patterns.
Security software purchases now represent 43% of all cybersecurity-related orders on the platform, up from 39% during the equivalent period in 2025. While virtual private networks remain the larger category overall, antivirus and security tools are growing at more than twice the rate of VPN orders, according to the marketplace figures released during Cybersecurity Awareness Month.
Market Context and Threat Landscape
The broader category of cybersecurity products saw a 24% increase in orders year-on-year, according to G2A.COM data. The marketplace serves more than 35 million users across 180 countries, providing a wide sample of consumer behavior. The company stated that these findings highlight a move away from privacy-focused tools toward broader protection for devices, accounts, and digital activity.
Adrian Podkaminer, Chief Information Security Officer at G2A.COM, described the trend as a shift from privacy-first protection to a layered approach to cybersecurity. He noted that effective security increasingly depends on multiple safeguards working together rather than relying on a single solution, as users manage more devices and digital services.
Consumer Responsibility and Trust
Consumer attitudes toward security responsibility vary significantly, according to the Trust in Digital Commerce report by G2A.COM and Juniper Research. The survey of 9,000 consumers from nine countries found that half believe e-commerce sites are mainly responsible for security. A third of respondents blamed banks and payment providers, while only 20% said the responsibility lies with consumers themselves.
Despite this perception, G2A.COM stated that consumers are taking a more active approach to protecting their digital lives. The European Union Agency for Cybersecurity (ENISA) Threat Landscape 2026 report notes that ransomware remains the most impactful cyber incident type in the short term, while social engineering continues to exploit trust.
What should you do?
Monitor your cybersecurity spending and usage patterns to ensure they align with current threat landscapes. Review the specific protections offered by your security software, ensuring it covers device, account, and activity protection. Verify that your security tools use layered safeguards rather than relying on a single privacy solution.
Background: Social engineering
Look for urgency, secrecy, and deviation from standard channels. Verify identity through a separate, known communication path before acting. Isolate suspicious interactions immediately to prevent lateral movement within your network environment.
Read the full guide: Social Engineering Warning Signs and How to Respond
What to do and how to stay safe: G2A.COM
- Audit your current security stack to ensure it includes antivirus and endpoint protection, not just privacy tools like VPNs.
- Verify that your security software receives regular updates to address evolving threats like ransomware and social engineering.
- Review vendor security practices, looking for platforms that use KYC, KYB, and AI-based fraud prevention.
- Educate yourself on social engineering tactics, as ENISA reports these remain widely used to exploit user trust.
Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
How much did antivirus sales grow on G2A.COM?
Antivirus and security software orders grew by 35% year-on-year, according to G2A.COM data released in October 2026.
What percentage of cybersecurity purchases are now security software?
Security software accounted for 43% of cybersecurity-related orders on G2A.COM, up from 39% in the previous year.
Who do consumers think is responsible for security?
Half of consumers surveyed by G2A.COM and Juniper Research believe e-commerce sites are mainly responsible for security.
