Apple developing premium HomeView hub with rotating screen for 2027
Bloomberg’s Mark Gurman reports Apple is developing a premium HomeView hub with a rotating display, expected to launch in 2027 or 2028.
Key points
- Apple is planning a higher-end HomeView smart home hub with a 9-inch screen.
- The new device features a robotic arm allowing 360-degree rotation.
- Launch is expected in 2027 or 2028, per Bloomberg’s Mark Gurman.
Apple is developing a premium version of its HomeView smart home hub that includes a larger 9-inch display capable of rotating 360 degrees on a robotic arm, according to Bloomberg reporter Mark Gurman. The Cupertino-based technology company expects to release this higher-end device in either 2027 or 2028, expanding its current smart home hardware lineup.
Gurman stated that the upcoming device represents a significant upgrade from the existing tabletop HomeView model, which features a fixed 7-inch screen. The new hardware would introduce mechanical movement to the display, allowing users to orient the screen in any direction within a full circle. This design change suggests a focus on improved visibility and user interaction for smart home monitoring and control.
Product Naming and Specifications
Gurman mentioned potential names for the device, including HomeView Max, HomeView Ultra, and HomeView 360, but noted these titles remain speculative at this stage. Apple has not officially confirmed any of these monikers or the specific technical details of the robotic arm mechanism. The current HomeView serves as the baseline for comparison, with its static 7-inch display limiting viewing angles for users positioned around the device.
The introduction of a 9-inch screen indicates a shift toward larger visual interfaces for home automation hubs. This expansion aligns with industry trends toward more immersive smart home experiences, although Apple has not detailed the specific use cases for the rotating mechanism beyond general smart home functionality.
Market Context and Timeline
The planned release window of 2027 or 2028 places the device several years ahead of Apple’s recent smart home announcements. As 9to5Mac reported on October 18, 2026, Apple launched the initial HomeView hub alongside the HomePod mini 2 and a new TV 4K model. Those earlier devices marked Apple’s renewed focus on smart home hardware, introducing AI features and updated designs to compete in the connected home market.
The gap between the initial launch and this planned successor suggests a deliberate product cycle for Apple’s home ecosystem. The company appears to be iterating on its hardware strategy, moving from static displays to dynamic, motorized screens. This progression mirrors updates seen in other consumer electronics categories, where enhanced display flexibility adds value to premium devices.
What should you do?
Security professionals and early adopters should monitor official Apple announcements for confirmation of the HomeView Max specifications and release date. Until Apple provides verified details, treat all naming conventions and feature lists as unconfirmed reports. Users with existing HomeView devices should continue to apply standard security updates to maintain network safety while awaiting potential future hardware integrations.
What to do and how to stay safe: Apple
- Verify product announcements through official Apple channels before making purchasing decisions or infrastructure plans.
- Monitor vendor security advisories for any new vulnerabilities associated with smart home hub firmware updates.
- Ensure current smart home devices are isolated on separate network segments to limit exposure to potential threats.
- Review access controls for home automation systems to prevent unauthorized configuration changes during hardware transitions.
Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
When will the Apple HomeView Max be released?
Bloomberg’s Mark Gurman expects the device to launch in 2027 or 2028, though no official date has been confirmed by Apple.
What are the key differences between the new HomeView Max and the current model?
The current HomeView has a fixed 7-inch screen, while the planned Max version features a 9-inch display that rotates 360 degrees on a robotic arm.
What names might Apple use for this new device?
Gurman floated speculative names including HomeView Max, HomeView Ultra, and HomeView 360, but these have not been officially confirmed.
