Naboo rebrands to target procurement teams, claims AI cuts event costs
Paris-based corporate event platform Naboo has rebranded to serve finance teams, claiming its AI agents reduce event spending by 12 percent.
Key points
- Naboo handles over $300 million in annual corporate event bookings.
- The company claims its AI agents save clients an average of 12 percent per event.
- Naboo raised $70 million in Series B funding and opened a New York office in February.
Naboo, a Paris-based startup that manages corporate events, announced a rebrand on Tuesday. The company is shifting its focus to include procurement and finance teams alongside traditional event organizers. This strategic pivot aims to address the differing needs of planners and payers within large organizations.
The firm states it processes more than $300 million in corporate event transactions annually. According to The Next Web, Naboo claims its artificial intelligence tools save clients an average of 12 percent on each event. The company did not disclose the specific methodology used to calculate these savings or the baseline against which the reduction is measured.
Strategic Shift and Technology
Naboo’s leadership argues that event planners and finance departments have conflicting priorities. Organizers typically seek speed and simplified booking processes, while procurement teams require visibility and control over spending. The rebrand positions the platform as a unified system that connects these groups. Design agency Bleed created the new visual identity to reflect this broader scope.
The platform utilizes AI agents to handle background tasks such as supplier discovery and administrative work. These agents also negotiate quotes with suppliers directly, according to the company. Bryan Kulka, Naboo’s head of brand and communications, said the technology absorbs complexity, allowing human staff to focus on advice and service quality.
Growth and Market Context
The rebrand follows significant expansion for the startup. In February, Naboo secured $70 million in Series B funding led by Lightspeed Venture Partners. The company also opened a new office in New York during that period. At the time of the funding announcement, Naboo stated its intention to expand into wider procurement, including an AI booking agent and a corporate payment card.
Founded in 2022 by Maxime Eduardo, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot, Naboo now employs 180 people across eight countries. The client list includes approximately one-quarter of the firms on France’s CAC 40 index. Other notable customers include Google, Meta, Microsoft, and Siemens, the company said.
What should you do?
Procurement leaders should evaluate whether current event booking platforms provide sufficient financial oversight. Teams should verify how AI-driven savings are calculated before committing to new tools. Organizations should ensure their vendors can integrate with existing finance systems for better spend visibility.
What to do and how to stay safe: Naboo
- Review current event management tools to see if they offer separate dashboards for finance and planning teams.
- Request detailed breakdowns from vendors on how AI agents negotiate rates with suppliers.
- Assess whether your organization’s event spend exceeds thresholds that justify dedicated procurement software.
- Monitor for updates on Naboo’s corporate payment card integration as part of its broader procurement strategy.
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Frequently asked questions
How much does Naboo claim its AI saves clients?
Naboo states its AI saves clients an average of 12 percent per event, though it has not explained how it measures this figure.
Who are Naboo’s biggest customers?
The company lists Google, Meta, Microsoft, and Siemens as customers, along with about a quarter of the firms on France’s CAC 40 index.
How much funding has Naboo raised?
Naboo raised $70 million in Series B funding in February, led by Lightspeed Venture Partners.
