Ultra Right Beer Founder Seth Weathers Vanishes Amid Unfulfilled Orders
The anti-woke beer brand launched by political consultant Seth Weathers has vanished online, leaving many customers with unfulfilled deliveries.
Key points
- Ultra Right Beer, launched in April 2023 by Seth Weathers, has vanished from the internet with many orders unfulfilled.
- Weathers partnered with Big Kettle Brewing in Georgia after claiming nearly $1 million in sales of six-packs.
- The brand was marketed to conservatives boycotting Bud Light over a sponsorship involving transgender actress Dylan Mulvaney.
Ultra Right Beer, a brand launched in April 2023 by political consultant Seth Weathers, has vanished from the internet, according to a report by Wired. Many customers who purchased the beverage are still waiting for deliveries that remain unfulfilled.
Weathers, a former Georgia state director for Donald Trump’s 2015 presidential campaign, created the brand under his social media persona “Conservative Dad.” He marketed Ultra Right Beer as a “100 percent woke-free” alternative to mainstream brands. The product was specifically pitched to MAGA voters who were organizing boycotts against Bud Light following a controversy involving transgender actress Dylan Mulvaney.
Marketing and Production Claims
The launch occurred during heightened cultural tensions over corporate support for LGBTQ rights. Weathers released a YouTube advertisement featuring a clip of Mulvaney drinking Bud Light, alongside footage of him smashing a can with a baseball bat. In the ad, he warned consumers to stop supporting companies that “hate our values” and urged them to stay away from their children.
Within two weeks of launching the campaign, Weathers announced a partnership with Big Kettle Brewing in Lawrence, Georgia. He claimed to be nearing $1 million in sales for six-packs priced at $19.99 each. Right-wing media outlets amplified these claims, presenting Ultra Right Beer as a significant victory for consumers against Anheuser-Busch, the brewer of Bud Light.
Logistics and Consumer Impact
Despite the high-profile media coverage and reported sales figures, actual deliveries to customers were slow to materialize. Wired notes that Weathers faced significant logistical hurdles, as shipping beer is subject to heavy regulations that vary significantly from one state to another. Complicating matters further, Weathers had not yet found a brewery to make the beer when right-wing media sent readers to his website to place orders.
The situation has left many buyers with depleted wallets and no product. While Fox News and similar outlets continued to tout the brand’s success, the operational reality appeared to lag behind the marketing hype. The brand has vanished from the internet, with many deliveries remaining unfulfilled.
What should you do?
Consumers who purchased Ultra Right Beer and have not received their orders should monitor their bank and credit card statements for unauthorized charges. If payments were made via credit card, customers may consider filing a dispute for services not rendered, as the merchant appears to be non-responsive.
Individuals should also check their email inboxes for any final communications from Weathers or Big Kettle Brewing regarding refunds or order status. Without an active website or customer service channel, direct contact with the seller is currently impossible.
What to do and how to stay safe: Ultra Right Beer
- Review recent financial statements to identify charges related to Ultra Right Beer or Seth Weathers.
- Contact your credit card issuer or payment platform to initiate a chargeback for unfulfilled orders.
- Monitor email accounts for any official notices regarding refunds or order cancellations from the vendor.
- Report the issue to consumer protection agencies if significant financial loss is incurred due to non-delivery.
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Frequently asked questions
Who founded Ultra Right Beer?
Ultra Right Beer was founded by Seth Weathers, a political consultant and former Georgia state director for Donald Trump’s 2015 campaign.
Why was Ultra Right Beer created?
The brand was created to appeal to conservatives boycotting Bud Light after it sponsored content featuring transgender actress Dylan Mulvaney.
Has the beer been delivered to customers?
No, many deliveries remain unfulfilled, and the brand has vanished from the internet with no confirmed resolution for pending orders.
