The Pokémon Company Announces First Permanent UK Store Opening By 2029

The Pokémon Company has announced that it will open a permanent physical retail store in London, United Kingdom, by 2029. According to TechRadar, this new location will mark the brand’s first permanent physical retail space outside of Asia, expanding its global footprint significantly beyond its current Asian markets.

The company described the upcoming London retail space as the ultimate destination for Pokémon fans. It will offer exclusive merchandise and one-of-a-kind experiences for visitors. The Pokémon Company International’s chief product and experience officer, Gaku Susai, stated that the store aims to create unique and memorable experiences for fans, whether they are discovering the brand for the first time or have been Trainers for years.

Expansion Strategy and Market Context

The Pokémon Company indicated that the London store will be the first of several permanent Pokémon stores it plans to launch outside of Asia. This suggests a broader strategy to establish a permanent physical presence in international markets, moving beyond temporary or pop-up retail models. The announcement confirms a shift toward long-term retail investments in regions where the brand has previously relied on transient engagements.

Recent pop-up stores in the UK have demonstrated strong consumer interest in the brand’s physical retail offerings. For example, a pop-up store opened at The Natural History Museum in London at the beginning of 2026. This temporary location sold apparel, stationery, and a brand-new exclusive plush, attracting large numbers of fans. The popularity of these temporary events likely informs the decision to establish a permanent fixture in the same market.

Fan Engagement and Merchandise

The new store is expected to feature exclusive merchandise that may not be available through other retail channels. Fans have expressed excitement about the prospect of a permanent location, with some hoping for specific items such as a Maractus plush. The Pokémon Company emphasized that the store will allow visitors to step into the world of Pokémon, enhancing the brand experience through physical interaction with products and themed environments.

As the highest-grossing media franchise in history, Pokémon’s expansion into permanent retail represents a significant commercial move. The company’s focus on creating memorable experiences aligns with its broader efforts to deepen fan engagement. The London store is positioned to serve as a hub for both new and long-time fans, offering a dedicated space for merchandise and brand immersion.

What should you do?

Fans interested in visiting the store should monitor official Pokémon Company announcements for specific opening dates and location details. Keeping track of official social media channels and newsletters will ensure timely updates on merchandise availability and special events. Preparing for potential high demand during the initial opening period may involve planning visits during off-peak times.

What to do and how to stay safe: The Pokémon Company

• Monitor official Pokémon Company channels for confirmed opening dates and location specifics.
• Subscribe to official newsletters to receive updates on exclusive merchandise releases and events.
• Plan visits during non-peak hours to avoid large crowds during the initial opening phase.
• Follow official social media accounts for real-time updates on stock availability and special promotions.

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Frequently asked questions

When will the new Pokémon store open in London?

The Pokémon Company has stated that the London store will open by 2029, but a specific date has not been announced.

Is this the first Pokémon store outside of Asia?

Yes, according to The Pokémon Company, this will be the first permanent physical retail space for the brand outside of Asia.

What kind of merchandise will be available at the new store?

The store will offer exclusive merchandise and one-of-a-kind experiences, including items like apparel, stationery, and plush toys.