Apple Music unveils new logo design created using sound waves and physical production
Apple reveals its refreshed music streaming brand identity was captured in camera using sound, with the visual update arriving in iOS 27.2 next week.
Key points
- Apple Music has officially launched a rebrand featuring a new logo and design identity.
- The new visual identity was created practically using sound, captured entirely on camera.
- Users will see the refreshed Apple Music interface when iOS 27.2 launches next week.
Apple has officially unveiled a comprehensive rebrand for its Apple Music streaming service, introducing a new logo and updated visual design. The company released a behind-the-scenes video explaining that the new look was generated through a physical process where sound shaped the logo, as stated in the promotional material.
According to 9to5Mac, Apple describes the project as a story of music, collaboration, and craft involving artist Fred again.. and the production company NEST Acoustics. The resulting visual identity was captured entirely in camera, making the music visible. This approach is similar to the behind-the-scenes video Apple published when it rebranded Apple TV.
Design Process and Creative Collaboration
The rebrand emphasizes a connection between audio and visual elements. Apple states that the new look was “made by sound,” highlighting the physical interaction during the production of the logo. The behind-the-scenes footage details how NEST Acoustics and Fred again.. collaborated to bring the Apple Music logo to life using this method.
This creative direction aligns with Apple’s recent branding efforts, which have included practical demonstrations. The video serves as both a promotional tool for the new aesthetic and a showcase of how sound can be translated into visual form through practical effects, as described by the company.
User Availability and Service Details
Subscribers will encounter the refreshed Apple Music identity starting next week when iOS 27.2 launches. The update will apply to the interface of the music streaming application on compatible devices running the new operating system version. Apple Music remains available as a standalone subscription for $11.99 per month.
Alternatively, users can access the service as part of the Apple One bundle, which combines multiple Apple subscriptions into a single payment plan. The rebrand does not indicate any changes to pricing or subscription tiers, focusing instead on the visual presentation of the existing service.
What should you do?
Users planning to update their devices to iOS 27.2 should expect to see the new Apple Music logo and interface changes immediately upon installation. Those interested in the creative process can view the behind-the-scenes video published by Apple to understand the production techniques used. Subscribers should verify their current subscription status to ensure uninterrupted access to the streaming library during the transition.
What to do and how to stay safe: Apple Music
- Check your device settings to see if iOS 27.2 is available for download next week.
- Review the behind-the-scenes video to understand the production of the new logo.
- Confirm your Apple Music subscription status or Apple One bundle details.
- Monitor Apple’s official channels for further details on the rebrand rollout.
Step-by-step guide: Mobile Device Security: How to Protect Data Beyond Passwords
General security guidance from the Threat Times newsroom. It is not confirmed advice from the organisations named in this story.
Frequently asked questions
When will the new Apple Music design be available to users?
The refreshed Apple Music identity will be available when iOS 27.2 launches next week.
How was the new Apple Music logo created?
The logo was created practically using sound, captured entirely in camera with help from NEST Acoustics and Fred again..
Is the price of Apple Music changing with the rebrand?
No, Apple Music remains available for $11.99/month or as part of the Apple One bundle.
